SERVICES
We don’t offer cookie-cutter solutions. We design unique offerings which are appropriate for your innovation goals, boundaries, corporate strategy, capabilities, culture, and for your innovation stage (early discovery to market launch).
What’s Needed is Practical Innovation Practices
This is simply about hard work that creates real value. For InnoG this is PRAXIS – We practice innovation in the gap between theory and execution to create tangible and measureable results anchored in established methodologies and theories.
Claims Discovery
Is the disciplined practical application of communicating a positive relevant aspect of the product performance that is differentiated for your brand and targeted to your audience to generate additional revenue.
Jobs to Outcomes
Jobs to Outcomes is a philosophy to interpret insights and connect them to actionable and compelling solutions.
Concept Catalogue
A Concept Catalogue is a tool. It was designed to help front-line innovators take their ideas to the next level. The concept catalogue takes your “new idea” power-point deck and evolves it into a cohesive “catalogue” of blue ocean concepts.