CLAIMS DISCOVERY
Our Claims Discovery process creates powerful synergy when Consumer Insights, Technical Insights, and Design Insights bring potential new claims to life.
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We help you connect product or service claims with consumer Jobs, benefits and emotions.
2
We help you find claims that have a distinctive Point of Difference that you can own.
3
We make sure the potential new claims are technically feasible and grounded in legal realities.
Claims Discovery Principles
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We understand your R & D Claims needs,
which means:
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We look at Claims Holistically
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We develop claims are actionable and provable. that can lead to an actionable
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We create ClaimCepts. A tool that help you vet claims ideas quickly
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We understand your legal needs
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We develop claims that can lead to an actionable demo or provable technical component or improved communication strategy.
We can focus on claims that will potentially have
an increased probability of acceptance by your
legal department.
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Our multi-disciplinary core team has over 60 combined years of bringing relevant, actionable
claims to life in a wide range of product categories.
Holistic - That means the claim will make a strong connection to the functional, emotional, and social needs of your consumer.
When is Claims Discovery Needed?
new challenges
situation
current challenges
desired results
You have an identified technology, concept, insight, or desired consumer experience but have not created an effective consumer relevant claim:
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I’m stuck
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Internal barriers to change
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We have nothing new
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I don’t understand how to communicate what I have
Example: You have strong demo execution capabilities but desire additional support:
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Integrating consumer insights
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Increasing the number of demo ideas
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Bridging the gap
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Getting a fresh-look
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Creating a constant stream ideas
Claim Concepts that bring technologies, benefits, features, services, or insights to life to drive:
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Consumer Trial
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Sales Growth
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Market Share
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Consumer Preference
Claims Landscape
technical proof
current challenges
ingredient association
desired results
independent
& clinical trial
situation
composition
competitive or
comparative
demo proof
measurable, physical, & visible benefits
speed, duration, & degree of results
competitive or
comparative
environmental impact
safety
uniqueness
comparative or competitive
brand claims
name claims
positioning
reputation / branding
comparative or branding
emotional
safety
quality of life
story-based claims
social impact
sensorial experience
safety
Claims Discovery Workshop
An on-site facilitated 1 day session that takes our team and your experts on a journey of discovery... Claimcepts
Competitive Claim and Demo Analysis
The analysis of demos and claims
that are currently and / or historically in
the competitive landscape. Claim-it, Landscape Maps