JOBS TO OUTCOMES

Jobs to Outcomes is a philosophy to interpret insights and connect them to actionable and compelling solutions.

Praxis can be viewed as a progression of cognitive and physical actions: • Taking the action • Considering the impacts of the action • Analysing the results of the action by reflecting upon it • Altering and revising conceptions and planning following reflection •

Why Jobs to Outcomes?

Human resources and talents are your most limited and valued resources. Ambiguity and in-actionable consumer insights waste these constrained resources. Acknowledging the real consumer barriers of wealth, skill, time and behavioral factors AND having measurable metrics of product performance leads to the practical solutions.

This is Praxis!

•As consumers we seek and reward companies for solutions that truly outperform our current options.

•Companies resources can be most effective with a well defined job target.

•Outcomes are measurably better, in less time with less resources.

Better solution for consumers achieved with focused and efficient resources.

With hand-picked multi-disciplinary experts in your category we:

•Conduct a critical in-depth analysis of the current consumer tasks within the specific circumstance and situation. We look at the task from a technical, design / usability, and physiological human need point of view.

•Define these tasks to level that is both actionable and with metrics consumer uses to know degree of failure or success in overcoming the existing technical, usability, and physiological barriers.

•Hypothesize, develop, and test iteratively with “right fidelity” prototypes to assess and improve upon new and practical solutions.