CONCEPT CATALOGUE

Concept Catalogue is an innovative methodology which takes “ideas” and transforms them into compellingly articulated and practical “concepts”.

Claims Discovery

Jobs to Outcomes

Praxis: practice, as distinguished from theory.

"the gap between theory and praxis, text and world"

WHY?

Today we are working on problems of increasing complexity, involving more people and consumers. A concept catalogue enables you to communicate effectively to consumers and stakeholders in an understandable manner that clarifies and aassesses the potential of new discoveries.

Investments require confidence that there is value in an idea. Ideas need to be articulated so that they can be understood by multiple functions before they can be accepted, molded, and turned it into reality:

The dreamers - marketers and consumers
The makers – practical R&D, designers, manufacturing
The movers – business owners
The discovers – technologist and inventors

HOW?

With multi-disciplinary veteran experts in your category we can:

Bring ideas to a level of understanding that relates to others.
Compelling articulate the “action” of the new solution.
Focus to make the idea “real” to a broad audience
Define and analyze the problem through contextual analysis and design.